March 16

Vibe Bus wins Amy Award!

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On March 10, a GWCCA delegation was invited to the AMY (Atlanta Marketer of the Year) Awards at the Fox Theater to find out if the Authority’s “Vibe Bus” project would win in the “Event Marketing – Over $100k Investment” category. The creative marketing efforts from Team Dome inspired a collaboration with SCAD art students to design the “Vibe Bus” to promote Kenny Chesney’s Big Revival Tour. 
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Up against stiff competition in a category with Cathay Pacific Airways’ History-making #CXHKGtoBOS campaign and the Atlanta United Team Launch, “The Georgia World Congress Center Authority – The #VibeBus Project: A Literal Marketing Vehicle for Kenny Chesney’s The Big Revival Tour”ended up winning the AMY Award that evening.
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